Indeed PREMIUM job Adverts… why you NEED them.
Stop Waiting for Care Candidates to Find You
Most care providers are still recruiting the same way:
Post the job. Wait for applications. Hope the right person applies.
But in a competitive care recruitment market, that approach can leave you waiting for candidates who may never come.
The best care assistants, seniors and team leaders may not be actively looking for a new job at all. They’re already working — often for another provider nearby.
So what if, instead of waiting for them to find your vacancy, you went looking for them?
Indeed's Matched Candidates feature 🔎
Indeed's Premium job budget includes a feature called Matched Candidates.
Rather than simply advertising your vacancy, Indeed identifies people whose profiles match your job description and gives you the opportunity to invite them to apply.
One example when hiring ‘Care Assistant’s’ can be:
👉 1,589 matched candidates
👉 30 invitations per day
👉 Candidates are 24x more likely to apply when invited
👉 Matches are likely to apply within 6–8 hours after being invited
That changes the recruitment conversation considerably.
Reach passive care candidates 👋
These are people who might not be searching for a new care role today.
They could be perfectly happy where they are, but open to the right opportunity — perhaps better hours, a different shift pattern, a better manager, a shorter commute or simply a little more money.
A traditional job advert may never reach them.
A personal invitation can.
Potentially reduce time-to-hire ⚡
When you have care packages to staff, vacancies to fill and rotas to cover, time matters.
Being able to proactively approach relevant candidates means you're not relying entirely on applications trickling in.
More conversations can mean more applications, more interviews and potentially faster hires.
Make candidates feel wanted ❤️
There's another advantage that's easy to overlook.
Compare:
“I found a job advert and decided to apply.”
with:
“This company looked at my profile and thought I could be a good fit.”
The second feels personal.
In a sector where candidates can sometimes feel like just another application in a recruitment system, being approached can make someone feel wanted before they've even spoken to you.
And that can influence their perception of the employer from the very first interaction.
Recruitment needs to become more proactive 🚀
The question shouldn't always be:
“How do we get more candidates to see our vacancy?”
It should increasingly be:
“Who are the candidates we want — and how do we get in front of them?”
For UK care providers, that's a significant shift.
You're not just advertising a job.
You're actively building a candidate pipeline.
And if you're already using Indeed to recruit care workers but aren't making use of Matched Candidates, it could be one of the most interesting features you're overlooking.
The care sector doesn't necessarily need employers to wait for more candidates.
It needs more employers willing to go and find them.
💬 Have you used Indeed's Matched Candidates feature for care recruitment? I'd be interested to hear what results you've seen.
#SocialCare #CareRecruitment #Recruitment #HomeCare #CareHomes #Indeed #Hiring
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